IPL has revolutionized and commercialized the once gentleman now cheer-girlish game of cricket.  As the IPL Season 3 is all set to begin and its commercialization reaches new peaks, I let creative juices ooze from my brain.

One must admit IPL organizers have left out not many areas for commerinnovation.  Still, as someone loving the game of cricket more than loving the pretty cheer-girls, I have come up with some fresh from brain ideas.

It may sound idiotic to some of you, but then I have to remind you that cricket is a game played by 22 idiots watched by several million idiots on the idiot box.

Now, over to my idios, sorry, ideas.

1. Commercial ad breaks whenever a bowler bowls a late outswinger.  “We want to pack every moment of the IPL match enjoyable and productive.  Analysis has shown that many of the fast bowlers bowl late outswingers and there lies a big opportunity for squeezing in few hip swings by the cheer girls and some quick advertisements”

2. Umpires to be given special battery operated LED sticks.  While signaling fours, they will press a button and the LED sticks will show sponsor advertisements.  The advertisements will be stored in a special chip inside these LED sticks and the advertisements will be shown at pre-programmed intervals, giving a good run for their money.

3.  Umpires will also carry with them rolled up advertisement banners.  Whenever the batsman hits a six the umpire will unfurl the banner to display an advertisement while also signaling the six.   This innovation in the game would provide a great opportunity for advertisers to get huge mileage as the advertisement will get during live telecast and when highlights.

If adopted these ideas must be patented by the IPL committee.  That will give an additional opportunity to earn money asking compensation for patent infringement. One must not forget the potential to live telecast the infringement suit trials and the additional revenue arising from selling these live telecast rights to the highest bidders.

4. During match days, a special “I am good for IPL (to be nicknamed IG4IPL)” break can be given.  During this break, players, who offered themselves to be auctioned but not bought by the IPL franchisees can be allowed to bat / bowl two overs in match environment.

As this provides an opportunity for the player to be evaluated by the franchise owners, IG4IPL break can be auctioned to be bought by the wannabe IPL players.  Because of the possibility that the player who does well in IG4IPL can be picked up by a franchise owner at a good price tag, this will be a huge sell out amongst wannabe IPLellers.

To make this product attractive, IPL can consider issuing IG4IPL certificates to the auction winners and make these certificates transferable so that they can sell it at a premium to some other wannabes.  To give little more money for IPL these certificates can carry advertisements!

Later on, IPL can consider opening IPLex which can be a special exchange where IPL teams, players and IG4IPL players can be listed and traded.

When that small step for IPL and a giant leap for Indian mankind is taken, days will not be far when you and I will own 100 Tendulkars!

Readers also liked

• IPL 2 – Day Seventeen – TtDsDioss (4)
• IPL 2 – so far so good (0)
• IPL 2 – Day Sixteen – KKR pre-books the final spot (1)
• IPL 2 – Day Fifteen – Deccan killed in Royal Suspense thriller (1)