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It is war time.  Brand wars, that is.
Complan and Horlicks have suddenly lit up the Indian Televisions advertising space.  As a result, the LCD screen has become pretty hot.
Reason?
The battle for supremacy in the health drink segment between two major multi-national brands, Complan and Horlicks.

It is not that we are new to such brand wars.  We have seen such brand wars before.  There was this famous battle for market share between Pepsodent (tooth paste from Hindustan Unilever) and the almost generic name for tooth paste, Colgate.
While we had seen many …