Welcome and wish you all success in your studies.

I cannot speak for all consumers / ad watchers but taking me as a common ad watcher, I can tell you that these comparative ads interest people and do provide an edge at the market place.

I clearly remember that Unilever’s Pepsodent paste gave Colgate run for its money and grabed a good market share when they tried this comparative advertisement trick. Till then Colgate kind had a Googlish (sway over the tooth paste market.

While on the subject, I cannot but wonder the way the meaningless word “Google” has become a verb. People talk about googling, say that they googled etc. I heard a dialogue in the movie “Yours, mine and ours” where one of the character says he “googled” to find out about something or someone.

Welcome to my blog.

Thanks for the update. I probably missed that advt. by Horlicks that started this brand war. I will try and see it on the net.