TweetThe Art of Driving Your Competition CrazyBy Guy Kawasaki
“The purpose of competition is not to beat someone down, but to bring out the best in every player.” —Walter Wheeler
One of the signs of a boom — or at least a boomlet — is that companies start wanting to drive their competition crazy. This occurs when “survival” is no longer an issue and optimization or maximization can become a corporate goal. However, the desire to do things to the competition can lead a company astray — or drive it to even …