TweetRichard BransonFounder – Virgin Atlantic Airline that successfully took on British Airways
Ever the radical, Mr. Branson says his only business role model was a person who had failed. Fellow iconoclast and entrepreneur Freddie Laker had attempted to take on British Airways with a low-cost trans-Atlantic airline a few years earlier and had been driven out of business by the competition. Nevertheless, Mr. Branson, sensing a kindred spirit, sought Mr. Laker’s counsel in the early 80′s. The airline, Mr. Laker advised him, had to concentrate not just on low cost but …